MEET ASH
I’m a Sydney-Based Freelance Brand Strategy Director specialising in helping ethical brands stand out.
EXPERIENCE COUNTS
I’VE DEFINED THE DIRECTION OF SOME OF THE MOST ICONIC BIG BRANDS, THROUGH TO DISRUPTIVE STARTUPS
THE BRAND SPECIALIST
For Businesses
Work with Ash and get the 1:1 expertise of a global brand agency, without the overheads.
For Agencies
Get an award-winning, specialist Brand Strategist to drive projects end-to-end or fill resource gaps.
Some highlights
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Featured Project
Turning a happy summer grand slam into a world-class and game changing entertainment brand. Game set match.
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Featured Thinking
Welcome to The Mindful Brand. A positively pragmatic exploration into what it takes to build a distinct, valuable and ethical business – and the role brand has to play in it all.
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Featured Article
In this excerpt from Interbrand's Breakthrough Brands Report, Ash speaks about the new breed of challenger brands. Accept all substitutes.
A FEW THINGS I’VE BEEN WORKING ON LATELY
Imagined the future of a 6-star luxury eco resort on an uninhabited island from scratch / Defined the direction of a First Nations Consulting and Media business designed to Unsettle Australia / Designed the brand strategy and managed the launch of an ethical investing startup / Repositioned the iconic Sydney Fish Market / Renamed an infamous cheese, you’ll know the one / Turned an entire Australian state into one focused on regeneration / And many more …
Awards
AGDA Winner, Distinction, Brand Identity Expression, 2019, Coca Cola: Frozen
AGDA Finalist, Print Campaign, 2019, Coca-Cola: Frozen
AGDA Finalist, Commercial Alcohol Packaging, 2019, Tinnies
AGDA Winner, Distinction, Brand Identity Expression, 2019, Coca Cola: Frozen AGDA Finalist, Print Campaign, 2019, Coca-Cola: Frozen AGDA Finalist, Commercial Alcohol Packaging, 2019, Tinnies
AGDA Winner (Distinction), Motion Branding (Never Sit Still), 2019, Event Cinemas
AGDA Finalist, Brand Identity - Large Business, 2019, Event Cinemas
AGDA Winner (Distinction), Motion Branding (Never Sit Still), 2019, Event Cinemas AGDA Finalist, Brand Identity - Large Business, 2019, Event Cinemas
Transform Awards Gold Award Winner, Best Visual Identity from the Public Sector, 2023, Sydney Fish Market
Transform Awards Gold Award Winner, Best Brand Evolution (Consumer), 2023, Sydney Fish Market
Transform Awards Winner, Best Overall Visual Identity, 2023, Sydney Fish Market
Transform Awards, Silver Award Winner, Best Use of Copy Style or Tone of Voice, 2023, Sydney Fish Market
Transform Awards Gold Award Winner, Best Visual Identity from the Public Sector, 2023, Sydney Fish Market Transform Awards Gold Award Winner, Best Brand Evolution (Consumer), 2023, Sydney Fish Market Transform Awards Winner, Best Overall Visual Identity, 2023, Sydney Fish Market Transform Awards, Silver Award Winner, Best Use of Copy Style or Tone of Voice, 2023, Sydney Fish Market
If you’re a business needing the expertise of a global brand agency without the overheads, or an agency needing a specialist brand strategist who can support you delivering award-winning work – I can help.
Get in touch.
Schedule a call or shoot me an email, I’d love to hear from you.