The Mindful Brand

A positively pragmatic exploration into what it takes to build a distinct, valuable and impact-led brand.

What is it?

The Mindful Brand is a Substack, created by yours truly.

But it’s more than just a newsletter.

It’s a pragmatic yet optimistic space to explore what it takes to build a distinct, valuable and ethical business – and the role brand has to play in it all.

Here I have honest, no-spin conversations with Australian and New Zealand-founded businesses and leaders. Sharing the hopeful stories, the tough realities and the strategies that actually make a difference.

What topics does it cover?

  • How to stand out (authentically and credibly) amongst a sea greenwashing, wokewashing, pinkwashing .. all the washing

  • How to develop a distinct and ‘healthy’ brand while still being ethical

  • What drives profit, and what doesn’t while pursuing greater impact

  • What matters to customers, clients and how peoples’ behaviour is changing. Anything from: increasing knowledge, skepticism, overwhelm, apathy, activism and more

  • The reality behind the notion ‘doing good is no longer enough to differentiate, it’s table-stakes’

  • The innovations that are changing the world (or about to)

  • The possibilities and challenges within impact-led branding

  • The brands to watch within Australia and New Zealand

  • Practical brand strategy insights and expertise within the mindful brand space

  • What not to do

    And so much more

How to find out more

Subscribe for free here and I’d be so grateful if you could share with your network too.

And if there’s anything you want to know about, any businesses you want me to interview or any feedback (good, bad, ugly) along the way. I’m all ears. This is for you. So let’s build it together.

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